Hoki Poki Lure

Custom-designed for chaos. Built for bluefin.

- Now available with shipping to Australia -

The Hoki Poki is a custom-designed game fishing lure developed in collaboration with Bonze Lures and built on the legendary D Shackle head. Colour-matched to replicate the deepwater hoki fish, this lure targets one of the Southern Bluefin Tuna’s favourite prey species—especially when they’re feeding deep and locked in on schooling Hoki.

The D Shackle has been our most consistent lure for Bluefin Tuna across New Zealand, and the Hoki Poki is the ultimate twist —designed to match the hatch and trigger strikes from switched-on Tuna when other lures just aren’t getting noticed.

Heavyweight Design:  Designed to perform in rough seas, the D Shackle holds its line beautifully and stays in the spread even in the most challenging conditions.

Aggressive, Controlled Action: Boasts a deep pop and wiggle that tracks straight and stays down — ideal when you want a reliable, punchy presence in your spread.

Perfect Corner Position Lure: Excels in the long or short corner, where it maintains its action without blowing out — even in heavy chop or swell.

Proven Pelagic Performer: A consistent catcher of bluefin, marlin, and other large gamefish when you need a bold, hard-running lure.

What Makes the Hoki Poki Special:

True-to-Life Colouration: Precisely colour-matched to imitate a Hoki fish — perfect for targeting bluefin tuned into deep schools of bait.

Natural Black Eye Detail: Features a black eye to mirror the real Hoki, adding that extra bit of realism predators zero in on.

South Island Secret Weapon: Especially lethal during southern winter Bluefin runs, where Hoki are abundant — but just as effective throughout New Zealand’s deeper offshore waters as all Bluefin spend a lot of time in the South Island.

Purpose-Built for Tough Battles: Designed to take the heat from trophy Bluefin, this is your go-to when you need something tougher, truer, and tuned for results.

If you're chasing southern bluefin and want to give them something they can't say no to, the Hoki Poki D Shackle is your edge in the spread.