MEET DAN GOVIER
Dan has spent his life immersed in the marine world — from commercial longlining as a kid in Taranaki, to chasing marlin and tuna offshore, to earning a Master’s Degree in Marine Science and building a 20+ year career as a marine environmental consultant. Combining deep technical knowledge with hands-on fishing experience, Dan shares his passion by showcasing the best gear and techniques to help others catch more fish, look after their catch, and enjoy safer, more successful days on the water.
BRIDGING FISHING PASSION WITH PREMIUM GEAR
THE BLUFIN SERIES
The Bluefin Series of game lures have been a vision for a while with the huge increase of Bluefin all around New Zealand and it has quickly become a year-round fishery. In collaboration with Bonze lures, the Bluefin Series are going to cause some chaos on Bluefin numbers all around New Zealand, but particularly throughout the South Island. Check them out, you definitely want one of these in your spread.
TOP QUALITY GEAR THAT LASTS
Our gear is crafted with premium materials and field-tested durability to stand up to the harshest conditions. Designed with precision and purpose, every piece helps maximize your performance, increase your success in the field, and deliver long-lasting value you can rely on year after year.
SUSTAINABILITY OF OUR FISHERY & CARING FOR YOUR CATCH
We believe that great fishing goes hand in hand with responsible stewardship. That’s why we support sustainable practices that protect fish populations and preserve our waters for future generations. From proper handling techniques to gear that minimises harm, we’re here to help you fish responsibly, care for your catch, and contribute to the long-term health of our fisheries.
A COMMUNITY UNITED BY A PASSION FOR FISHING
More than just a sport — it’s a way of life. Our community is built on the shared experiences, stories, and connections that come from time on the water. Whether you're casting at dawn, swapping tips at the dock, or mentoring the next generation of anglers, we’re proud to bring together people who love fishing as much as we do. Here, it’s about camaraderie, respect for the water, and a deep-rooted passion that keeps us coming back for more.
INNOVATION THAT GIVES YOU THE EDGE OUT ON THE WATER
Success on the water takes more than experience—it takes innovation. We’re constantly refining and rethinking the gear anglers rely on, using smart design and real-world insight to create solutions that enhance performance. Whether you're chasing personal bests or just making the most of your time outdoors, our commitment to innovation helps give you the confidence and edge to fish at your best.
KNOWLEDGE THAT MAKES EVERY CATCH COUNT
We’re here to help anglers of all levels build the knowledge and skills they need to succeed on the water. From proven techniques for landing your target species to best practices for handling and preserving your catch, our knowledge will promote both success and sustainability. Because great fishing isn’t just about what you catch — it’s about how you respect it.